Academic Program Proposal

Date Proposal Activated	Institution and Proposal	Degree Awarded	Academic Program Name	Objection Deadline	MHEC Final Action	Final Decision Date
	Johns Hopkins University Proposal	Master of Science (M.S.)	Area of Concentration (A.o.C.) in Marketing Analytics	1/11/2019	Recommended	2/1/2019
Area of Concentration (A.o.C.) in Marketing Analytics Program Description
The proposed Master of Science in Marketing with a concentration in Marketing Analytics will equip students with skills to develop data-driven marketing decisions. In this concentration, students will take the following seven required quantitative courses as the functional core: Marketing Research, Customer Analytics, Social Media Analytics, Pricing Analysis, Strategic Market Intelligence, Data Analytics, and Decision Models. <br> <br>The program is designed to challenge students to examine current and future trends in the marketing industry. In the process, students use what they have learned to solve the real-world challenges that face organizations, big and small.  Blending insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion, the program's intensive coursework reveals the inner workings of contemporary marketing. <br>