Academic Program Proposal

Date
Proposal
Activated
Institution
and
Proposal
Degree
Awarded
Academic
Program
Name
Objections
Received
Objection
Deadline
MHEC Final
Action
Final
Decision
Date
Loyola University of Maryland
Proposal
Bachelor of Business Administration (B.B.A.)MarketingYes7/16/2020
Marketing Program Description
The Bachelor of Business Administration (B.B.A.) in Marketing is being developed to create a discreet major that fits within the much larger context of curricular renewal at Loyola.&nbsp; Loyola University Maryland seeks to establish these programs as standalone undergraduate majors. These proposals are the result of university-wide curricular review and renewal. <br> <br>The Marketing major prepares students for growing opportunities in the field of Marketing. Marketing is a consumer facing business function. As a marketer, one’s job is to engage and connect with customers to drive value for the organization. The Marketing major includes courses in marketing principles, personal selling and sales management, consumer behavior, sports marketing, socially responsible marketing, digital marketing &amp; analytics, new product development, customer experience management, and marketing strategy.
Objection(s) to Proposal and Response(s) Listed Below
Objection letter Loyola BBA - Marketing.pdfObjection letter Loyola BBA - Marketing.pdf​, Loyola Response to MSU Objection Ltr to Marketing BBA.pdfLoyola Response to MSU Objection Ltr to Marketing BBA.pdf