Academic Program Proposal
Main_Content
Date
Proposal
Activated | Institution
and
Proposal | Degree
Awarded | Academic
Program
Name | Objections
Received | Objection
Deadline | MHEC Final
Action | Final
Decision
Date |
|---|
| University of Maryland, College Park
Proposal | Master of Science (M.S.) | Marketing | | 10/23/2025 | | |
| Marketing Program Description |
| This 30-credit program is designed for students seeking in-depth knowledge and skills in core areas of marketing such as strategy, segmentation, targeting, and positioning, as well as marketing research, consumer insights, and analytics. <br> <br>Educational Objectives and Learning Outcomes. The learning outcomes for the program <br>are as follows: <br> <br>1. Demonstrate a clear understanding of the fundamental concepts of marketing, consumer behavior, and marketing research. <br> <br>2. Develop critical thinking skills for creating and executing effective marketing strategies. <br> <br>3. Apply data collection, management, analysis, and visualization techniques to address marketing problems. <br> <br>4. Demonstrate effective verbal and written communication skills in presenting marketing analyses. |
