Academic Program Proposal
Main_Content
Date
Proposal
Activated | Institution
and
Proposal | Degree
Awarded | Academic
Program
Name | Objections
Received | Objection
Deadline | MHEC Final
Action | Final
Decision
Date |
|---|
| University of Maryland, Colleg Park
Proposal | Post Baccalaureate Certificate (P.B.C.) | Marketing | | 11/1/2025 | | |
| Marketing Program Description |
| This program is designed to provide students with both foundational and advanced marketing skills, including consumer behavior, marketing research, strategy, and effective communication. It targets graduate students from diverse academic backgrounds—both quantitative and qualitative—as well as professionals looking to enhance their credentials or pivot their careers. <br> <br>The Post Baccalaureate Certificate (P.B.C.) Marketing will: <br> <br>1. Understand basic marketing concepts and consumer behavior. <br> <br>2. Develop strategic thinking for effective marketing. <br> <br>3. Learn data tools for marketing problem-solving. <br> <br>4. Enhance communication skills for marketing presentations. |
