Academic Program Proposal

Date Proposal Activated	Institution and Proposal	Degree Awarded	Academic Program Name	Objection Deadline
	Bowie State University Proposal	Master of Business (M.B.A.)	Business Administration to include an AoC in Marketing	11/29/2026
Business Administration to include an AoC in Marketing Program Description
Graduates will be able to: <br>1. Demonstrate advanced analytical, financial, and strategic decision-making skills. <br> <br>2. Apply data analytics and enterprise AI tools to solve complex, unstructured business problems. <br> <br>3. Lead diverse, cross-functional teams and manage organizational change effectively. <br> <br>4. Integrate ethical reasoning, corporate social responsibility, and DEI principles into managerial practice. <br> <br>5. Communicate complex strategic and technical information effectively across organizational levels. <br> <br>6. Demonstrate domain-specific expertise in one of the five concentration areas: Marketing <br> <br>a. Analyze consumer behavior evidence to develop and justify a brand positioning decision for a defined target segment. <br>b. Design an integrated digital marketing communications plan specifying objectives, channels, message strategy, budget logic, and measurable performance indicators. <br>c. Apply customer analytics methods to a marketing dataset and translate the results into a segmentation, targeting, or resource-allocation recommendation. <br>d. Formulate a marketing strategy for an organization entering or competing in an international market, accounting for cultural, regulatory, and competitive differences.